Web and Digital Design Master – SPD Xhtml/Css/Jquery I, I I Claudio Tesei. The course is set up to provide an overview of web design and give students the technical knowledge necessary to build javascript driven xhtml web pages. The programme will examine design, interface and interaction concepts, it will cover the potentials and restrictions of web design. The course will make use of Adobe Dreamweaver as design/coding tool to create and manage xhtml and css. Due to the rapid changes in web techologies and in order to stay ahead of the new trends in interaction and interface design, the course will provide an introduction to javascript and in particular to jquery library. It will also look at how to target specific devices, from mobile displays to handsets. Covered topics: – understanding html design– print vs web design– usability– accessibility– interaction– building a web page– structure of html page– adding text– h.

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Explore careers and research a topic in Graphic Arts and Printing. Adobe is changing the world through digital experiences. We help our customers create, deliver and optimise content and applications.

Lessons deal with theoretical investigations and with the pratice of applications such as Adobe Premiere and Adobe After Effects. Theory– space– time– sign– elements of semiotics– sequence– analysis of editing and direction elements– historical hints and relevant case studies. Adobe Premiere– audio/video project set up– work interface: tools, monitor and timeline– editing operations– transitions and effects– titling– output and compression.

Adobe After Effects– project set up– work interface: tools, preview and tracks– three- dimensional space: lights, 3. D layers and cameras– animation of an object’s characteristics through keyframes– transparency and keying– output and compression. This course requires the students to maintain a strong commitment to their work and exercise the tools presented during the lessons through systematic independent practice. Colour Management Onnik Pambakian. The course starts with an introduction to the concept of colour and presents the technical and scientific tools in order to work in a professional context.

This is the main program: – History and Basic Models: historical outlines of colour models up to Goethe; colour models up to CIE- Light and Optical Perception: light as radiation – corpuscle; the electromagnetic and quantum theory; the spectrum; the definition of colour by wavelength; the prism experiment; physiology of the eye; vision as an elaborate sensation; observer’s definition; attributes of perception; perceptive and absolute vision; adaptation of sight to light, the observer’s adaptive process; the blackbody and the Kelvin scale; artificial illuminants; definition of the standard illuminants; spectral prediction applied to pigments and illuminants; metamenrism; experiments with various illuminants; relationships among light, observer and object; metamerism term; colour sampling; outlines on principles to determine the use of special colours.– RGB colour methods and profiles: metamerism and the case of cobalt blue; the tristimulus method, XYZ space, LAB, universal space 1. RGB light method; colour spaces and RGB profiles; ICC definition; concept of profile and colour space; gamut; check on the work carried out.– CMYK colour Methods and Profiles: review of the exam concepts; the subtractive method; CMYK print method; geometric or stocaistic screen value; screen value optical effects; dithering.– CMYK colour and Profiling Methods: separation of black in CMYK; 1 bit canals; GCR and UCR examples putted on files; printing problems (point enlargement, trapping, overprinting); colour management in Postscript documents- PS management and disinstallation for the printing; colour in PDF; Check of the plates in PDF.

Visit to a typographic company and knowledge of the PRE- print flow, print and finishing; purposes of rendering; profile loss in RIP; characterizations of printing presses; check on the final work; comment on printing test and review of problems; RAW documents and transformation into TIFF; weight calculation in image documents. Computer Design I, I I Arif Bashir. New technologies supporting graphic communication make tools available for experimenting creative solutions simply unthinkable only a few years ago. Softwares such as Photoshop, Illustrator, In. Design have been a real turning point for the work of graphic designers revolutioning their work and allowing more flexibility, beyond the severe compositive schemes of the past. The advent of alternative or unconventional solutions in graphic design has cancelled as a consequence the predetermined association page=bidimensionality enabling the appearance of a different architecture generated by a system of relations between leading players (photo, illustrations, lettering, signs) and their followers. It is therefore necessary to recognize leaders and hierarchies in the relationship between full/empty, dimensions/colour but also value less usual attributes such as transparency and light.

The teaching methodology combines technical, functional and creative with the development of increasingly complex tasks projects. Rc6 Microsoft Windows Media Center Ir Remote. Initial Workshop Letizia Bollini, Marco Catani, Dmitry Gontarev.

The purpose of this initial workshop is to identify each and everyone’s design potential and pinpoint their strengths along with their weakness and critical abilities to be improved. The workshop Area Media convergence. A practical application.

With the introduction of the web 2. Interaction, user- focused design, social networks, video and content sharing, wikis, RIAs, multiuser games and other technological and content production advancements have modified the concept of communication and information delivery. Today, mass communication cannot rely exclusively on the old marketing and entertainment rules but needs to face with the changes technology has brought. The workshop will be divided in two parts: the first (day 1) will deal with the theoretical aspects of modern communications. It will discuss concepts like media convergence, viral marketing and digital divide. It will examine case histories from campaigns which have made successful use of the new trends and it will also look at the work of artists who have to use technology as a form of art. In the second part (day 2- 5) students will be asked to apply what they have learnt to develop a strategy in response to a explicit communication need.

Digital Art Direction Laboratory Paulo Bernini. The course guides students in the creation of digital communication projects achieving higher professional standards. The programme covers the analysis of the main elements of Art Direction for digital environments/platforms, from the reception of a client brief and the development of the project strategy up to the presentation of the concepts. A specific brief will be given by the tutors at the beginning of the course. The purpose of the assignment is stimulating the students’ creative problem solving skills allowing them to develop web projects that communicate the client’s message in an effective and professional way, technology wise.

Social Media Marketing Marco Catani, Dmitry Gontarev. Social media platforms have been dramatically changing the way companies and institutions do their business. The goal of these classes is to increase the students’ awareness in this respect and help them to develop a project based assignement to test the abilities and information thus acquired. The course deals with the following subjects: – how social media changed the way companies do business today.– evolution from web 2.

Social Mediasphere.– you cannot improve what you cannot measure: Social Media explained from a return on investment (ROI) point of view: objectives, goals, KPI’s and targets.– what can brands do with social media: listening before you talk; setting up a consistent social media landscape; community management; online reputation management; crisis management; e.